Marketing Strategy
Positioning, go-to-market planning, audience insights, campaign roadmaps, growth strategy, and performance measurement.
Strategic Marketing · Brand Development · Creative Direction
Build a brand.
Make it matter.
I’m Lucy Forbes — a strategic marketing and branding consultant who connects big-picture business thinking with hands-on creative execution. From positioning and growth strategy to graphic design and website creation, I help brands show up with clarity, consistency, and purpose.
Let’s work together Explore selected work
18+Years experience
57%Revenue growth
60%ROI in four months
10Team members led
The approach
Strategy with a creative point of view.
Marketing works best when every touchpoint tells the same story — and every creative decision supports a business objective.
With 18+ years across multi-industry brands, real estate, media, hospitality, beauty, fitness, and nonprofit organizations, I bring an integrated perspective to brand building. I work across the full customer journey: defining the message, shaping the identity, building the digital experience, activating channels, and measuring what moves the business forward.
As the owner and operator of Astro Elites, I partner with businesses to translate their goals into practical marketing plans and polished creative assets.
What I do
One partner. Connected capabilities.
Brand Development
Brand identity, messaging, value propositions, brand consistency, partnerships, and customer experience.
Graphic Design
Campaign concepts, promotional materials, event graphics, social creative, visual systems, and creative direction.
Website Creation
Website structure, UX/UI, content, design, platform setup, e-commerce, and digital presence.
Integrated Marketing
Digital, social, email, CRM, media buying, content, events, launches, and customer acquisition.
Growth & Operations
Team leadership, budget oversight, vendor management, analytics, experimentation, and execution.
Selected impact
Creative work tied to measurable outcomes.
57%
Revenue growth at Hawkeye Productions from company inception.
60%
ROI within the first four months on integrated marketing strategies.
85%
Year-to-date growth rate achieved through lead generation at RIA Inc.
36%
Increase in Astro Elites online presence within its first year.
35%
Product cost reduction through AI-enabled systems.
$250K+
Monthly marketing budgets managed.
Leadership experience
Built across industries and disciplines.
2020–Present
Marketing & Branding Consultant · Astro Elites
Own and operate a marketing and branding consultancy focused on small-business success. Develop marketing strategies and social plans, build digital brand experiences, and launched a custom sports brand. Grew online presence by 36% and opened a storefront within the first year.
2021–2024
VP of Marketing · Eureka MMG
Built integrated marketing strategies delivering 60% ROI in the first four months. Led five initiatives across lifecycle marketing, revenue operations, media buying, websites, launches, and analytics. Managed $150K monthly media spend per platform and introduced AI systems that reduced product costs by 35%.
2020–2021
Marketing Director · DB Capital / Skyline Management
Led marketing, CRM, value propositions, and website development for 50+ residential properties valued at more than $40M across five U.S. markets. Managed budgets exceeding $250K per month.
2018–2020
Marketing Director · RIA Inc.
Directed marketing and CRM for 20+ residential properties valued at more than $40M across five U.S. markets. Oversaw websites, campaigns, vendors, and budgets exceeding $175K per month; generated leads and achieved 85% year-to-date growth.
2010–2018
Marketing & Events Director · Hawkeye Productions
Drove 57% revenue growth, led a 10-person marketing and design team, and managed annual budgets valued at more than $30M. Directed marketing, media, digital campaigns, proposals, show briefs, wardrobe styling, and set design.
2006–2010
Marketing Manager · Dome Cosmetics
Developed marketing materials, press releases, and corporate communications; collaborated with the President and CEO on brand partnerships and product launches.
Selected work
Ideas made visible.
A selection of brand, campaign, digital, and website work.
Front-facing business cards. Designed in Adobe and printed on 165gsm matte square card stock.
Front-facing flyer design.
Rear-facing flyer design.
Landing page and tour sign-up design for Athlos Iron Lair's website.
Some clients like simple designs, with classic elegance. That is what I deliver.
A page I built to showcase every artist who belongs to SPAA. This was done on Wix with coding over templates as requested by the client.
Athlos Iron Lair's social media.
Fuerza's social media.
A social flyer created to celebrate Juneteenth, using Adobe.
Magnets designed using Adobe.
Custom tee designed for Lady Savage, athlete and coach.
A collaboration with Athlos Iron Lair. Designed by me using Adobe and heritage photography.
A collaboration with Fuerza Gym for a charity drive they were hosting.
A different variant of the Astro Elites logo for a special event.
An event I orchestrated and handled all marketing for, including the event flyer. Designed using Adobe.
A custom tee designed for a client. 1 of 1, using Adobe and references from World of Warcraft/Dungeons & Dragons.
Client experience
Trusted across different worlds.
Selected client and brand experience across fitness, hospitality, beauty, real estate, and community organizations.
Athlos Iron LairFuerza GymHilton Hotel GroupMarriott · Ritz-CarltonDome CosmeticsSan Pedro Art AssociationDB CapitalRIA Inc.Hawkeye ProductionsEureka MMG
Live digital portfolio
Websites & digital properties.
Start a conversation
Have a brand to build or a business to grow?
Let’s talk about your goals and how strategic marketing, thoughtful branding, and strong creative execution can move them forward.
Email LucyCall me